Takoma Theatre Conservancy - Takoma Theatre Conservancy

Through a DC Neighborhood Investment Fund grant, the Conservancy hired the nationally known theatre management consultant firm, Webb Management Services, to answer the basic question -- is there a market to support the Takoma Theatre as a revitalized cultural arts center – or simply. if we build it, will they come?

More specifically, the study focused on four questions:
1. What is the market and audience demand for a revitalized Takoma Theatre? (Audience Market Demand)
2. What is the demand for space by performers and other users? (User/Performer Demand)
3. How well would a revitalized Takoma Theatre compete with other theatres and arts facilities in the area? (Competitive Situation)
4. How would a revitalized Takoma Theatre support broader community goals? (Community Benefits)

CONCLUSIONS
Overall, the study concluded:

• The market conditions and potential for the revitalization and renovation of the Takoma Theatre are positive
• The Theatre should be restored and should focus on 1) providing a home to arts groups to support the development and presentation of their work; and/or 2)providing space and programs to serve and enhance the community

Anchor tenants would bring established skills, high quality programs, an audience and important reputation to the renewed space. For these users, renovations must satisfy the needs for rehearsal, performance and support spaces (including dressing rooms, backstage, and offices).

The Takoma Theatre can succeed as a community arts facility activated by an array of multi-disciplinary programs and arts groups providing performances, lectures, film events, classes and other activities to serve people of all ages. Key physical components would include: 1) a multi-purpose, high-tech, flexible rooms equipped for performance, rehearsals, classes, lectures, film and special events; 2) classrooms, studios and/or meeting spaces; 3) exhibition spaces; and 4) a small warming kitchen.